Iveco Bus debuts its new brand name, latest passenger vehicle, services and innovative solutions at the 60th UITP World Congress and Mobility & City Transport Exhibition in Geneva, Switzerland, from 26-30 May 2013. The exhibition is organized by the UITP (International Association of Public Transportation), the international network for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry.
The event focuses on urban mobility, where representatives from the global sustainable mobility community are taking part in five days of Congress sessions, Mobility & City Transport Exhibitions and Expo Forums to discuss and debate the future business model for the sector.
Iveco Bus is present at the exhibition with a 450 square-meter stand alongside FPT Industrial. The stand evokes an atmosphere of comfort and design, which are among the key strengths of Iveco Bus. Elements such as soft shapes and curves take inspiration from the capsule form of the Iveco “I” logo, communicating the idea of a welcoming environment.
Highlights on the stand include: the All New URBANWAY citybus, the first Euro VI passenger vehicle offered by Iveco Bus, in a 12-metre version; a FPT Industrial area with a Euro VI bus exhaust muffler and a section dedicated to Hybrid technology which displays a Tector 7 Hybrid engine that delivers up to 286 horsepower together with a generator and electric motor from the serial hybrid Iveco Bus driveline. An information and customer service point completes the Iveco Bus offering at the exhibition.
