Driving Innovation to Reality

Iveco is taking part in the Hannover 2010 Motor Show with a significant number of products, services and innovative technologies.

The idea distinguishing the company's attendance at the show is "Driving Innovation to Reality", in other words "turning innovation into reality". Indeed, over recent years, Iveco has launched some of its most significant technological innovations, particularly in the field of alternative traction.

These innovative solutions were presented on the occasion of the IAA Motor Show in Hannover in 2008, when the company - with the motto "Moving Change" - had focused on the importance of innovation as an element of renovation and improvement for the world of transport. The reference time frame was medium to long term and some of the technological solutions presented at the show were, in fact, advanced prototypes.

The economic crisis in 2009, which was the most severe in the sector of commercial vehicles severely affected vehicle manufacturers, imposing restructuring plans  and the reorganisation of projects and investments in research and development. In this context, Iveco decided to concentrate its resources on the priorities and to work towards making some of the innovative technologies developed over recent years available to all its customers. The result of such an engagement is the construction of products with a high technological content at affordable prices, while guaranteeing reliability, high performance levels, excellent technology and an indisputably advantageous cost/benefit ratio.

The countless technological innovations, from series and parallel hybrid traction systems , to natural gas engines and electric motors, have now been turned into vehicles which are available and accessible to our customers. They were all developed with their direct involvement, in order to address their specific mission and usage requirements in the best possible way. These are sustainable projects and products, able to combine low running costs with environmental friendliness: the two main features which have inspired the company over recent years.

Iveco is therefore presenting some significant innovative solutions at the show, which are used today by our customers and focus on specific mission requirements. Those electric or hybrid vehicles which in 2008 were futuristic and innovative proposals have turned into genuine vehicles featuring our customers' colours and which are used and tested every day in the most diverse conditions of use.
The company is working concretely towards achieving its goal: driving innovation to reality at affordable prices.