The stand

Iveco will be at Challenge Bibendum 2011, the world’s top event in the field of sustainable mobility, organised by Michelin and held in Berlin from 18th to 22nd May. This important annual forum uses conferences and test drives to focus attention on road transport and future technologies for sustainable mobility.

Challenge Bibendum 2011 is back in Europe this year after a successful trip to Rio De Janeiro in Brazil in 2010. The 2011 event is dedicated to the theme of “Clean-Safe-Connected” mobility, three key concepts for future mobility, and three areas of innovation in which all the main players in the transport industry are involved.

• Clean: cleaner and – ideally – zero emissions mobility.
• Safe: accident-free mobility.
• Connected: intelligent and interconnected mobility.

Iveco has adopted these objectives as its own and at Challenge Bibendum 2011 is presenting a series of advanced technological solutions along with a vast and varied offer designed to meet the multiple needs of all transport professionals. The company’s objective is to make available to customers a range of the most innovative products aligned with the needs of sustainable mobility yet continuing to maintain a realistic and pragmatic approach to business.

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