Iveco at the 30th edition of Bauma 2013

​Iveco is taking part at the 30th edition of the Bauma international trade fair in Munich, Germany from April 15th to the 21st . Bauma is the most important exhibition of its kind for the construction and mining industry, held every three years and attracting close to 500,000 visitors.

Fiat Industrial Group is present at Bauma with its three core businesses: CNH, Iveco and FPT Industrial, represented by the Case Construction, New Holland Construction, Iveco, Astra and FPT Industrial brands. The large exhibition area, located within the interior of Hall B5 features over 2,600 square metres of space and hosts the New Holland Construction, Iveco, Astra and FPT Industrial brands. Construction equipment from Case Construction are positioned in an area located on the exterior grounds.

“Fiat Industrial at work for construction and mining professionals” – this is the inspiration behind the stand design at Bauma. The setup portrays the world of a worksite that is transformed day by day, a place where elements are constantly in motion and the real protagonists are the vehicles and machines that carry out these large scale projects. A world dedicated to construction comes to life on the Fiat Industrial stand with the use of materials that are typical of a worksite environment. The perimeter of the stand is outlined with cement; technical drawings cover the surrounding walls and wood and plate are used throughout, evoking the look and feel of an open-air construction zone.

The area hosts vehicles from Iveco’s full range as well as construction equipment from New Holland Construction and engines from FPT Industrial: the vehicles and machines are positioned on the stand to simulate construction tasks such as the loading and unloading of cargo. Consistent with the theme of construction are the reception, dealer offices and common areas. These spaces reside within industrial containers resembling those found on a worksite.