The Hi-Class campaign

The deluxe features available for the Stralis Hi-Way cabin are emphasized in a new nationwide advertising campaign in Italy. The “Upper Class Cabin” campaign likens the vehicle’s cabin to that of a sumptuous luxury suite.
Subtle accents are placed in the suites which are typical of a truck driver’s cabin such as an illuminated license plate, a calendar and a CB radio.
This decadent set of visuals reinforces all of the added comforts and value that the Stralis Hi-Way cabin offers drivers, making them kings of their traveling domains.