Eurocargo kicks off International Road Show
Having made its international debut last week in Turin, in front of an audience of around 1000 people including journalists, Italian dealers and vendors, key customers and truck body builders from all over Europe, the New Eurocargo has embarked on a road show spanning the length and breadth of Europe.
The fleet of medium-duty commercial vehicles will travel through 26 countries, visiting 250 locations and covering a distance of more than 2 million kilometres. In all, 350 events and 18,000 test drives will be organised in the space of 200 days to promote the new Eurocargo, which confirms Iveco’s credentials as a full-range constructor.
The first all-Italian stage of the tour took place last weekend at Fiat's Balocco test track. The Italian leg of the Iveco Road Show will subsequently move on to Sicily in July and will conclude with a stopover in Veneto on 10 and 11 July, organised in partnership with the Iveco-owned dealership Officine Brennero Spa.
The tour will then proceed to France, Germany, eastern Europe, Spain, northern Europe, Benelux, Austria, Switzerland and the United Kingdom.