Setting new standards in efficiency, quality and customer value

·       Reduced cost of ownership

·       Lower fuel consumption

·       Euro VI engines with unique HI-eSCR technology

·       Enhanced cabin ergonomics, comfort and design

·       Advanced road safety features

·       New tools for operational management

 

Iveco launches, today, the STRALIS Hi-Way, the next generation of the company’s heavy-duty vehicle range. The new STRALIS offers a highly competitive proposition to the heavy-duty transport sector of today and tomorrow.

The vehicle stands out in efficiency, quality and customer value and delivers in terms of Iveco's commitment to sustainable mobility with ultra-clean tailpipe emissions.

With the new STRALIS Hi-Way, Iveco reinforces the company’s strategy to reduce total cost of ownership (TCO) for the customer. The STRALIS Hi-Way delivers reduced fuel consumption, lower maintenance costs, enhanced reliability and quality, improved cabin ergonomics and driver comfort as well as optimised operational management.

Alessandro Mortali, Senior Vice President Heavy Range Iveco, said: “The new STRALIS maximises savings in all key cost areas. As a result, the total cost of ownership for the ten most common vehicle missions decreases by up to 4%”.  

Enzo Gioachin, Senior Vice President Sales and Marketing Iveco, said: “The current economic situation is among the most critical our industry ever faced. With the launch of the New STRALIS, we are countering the negative trend. Our package offers the right combination of innovation, enhanced services, and direct cost advantages to our customers”.

The STRALIS Hi-Way features highly-innovative new engine technology -  including the patented HI-eSCR developed by FPT Industrial for Euro VI - to meet the latest emission standards while leaving fuel efficiency gains uncompromised.

The STRALIS Hi-Way comes,  in addition, with a thoroughly redesigned cabin, advanced and integrated telematics systems, improved customer service tools, as well as state of the art road safety applications.

The new vehicle generation has undergone extensive quality and reliability audits with over 6 million kilometres of durability testing and over 11 million kilometres of real-world driving exposure.

The new STRALIS is manufactured at the Iveco heavy vehicle production facility in Madrid, Spain. This plant was recently awarded a silver medal in the prestigious World Class Manufacturing (WCM) programme, one of the highest scores possible. The programme focuses on eliminating waste and loss, and involves an international, objective auditing of 20 items covering workplace organisation, quality, maintenance and logistics.

 

New STRALIS Hi-Way: the main innovations in brief

The new STRALIS comes with Cursor FPT Industrial engines, ensuring low fuel consumption and excellent performance. The unique High Efficiency SCR (HI-eSCR) catalytic reduction system, designed, patented and produced by FPT Industrial, makes the new STRALIS the only heavy vehicle on the market to meet Euro VI emission limits without the use of EGR. This exclusive solution has allowed Iveco to simplify the after-treatment system and to use the same “body-in white” of the existing cab, since with HI-eSCR the engine does not require any additional cooling.

HI-eSCR offers Iveco’s customers many advantages, such as a weight reduction, lower fuel consumption and increased durability due to a less complex, yet highly efficient, technology.

The carefully redesigned STRALIS Hi-Way cab with improved ergonomics and comfort is the product of close cooperation with dealers and customers. The external restyling of the cab has focused on improving vehicle aerodynamics and therefore fuel efficiency, and features a new central grille and redesigned “air deflectors” and a new bumper dam design, among others.

Offering an all-round transport services solution for all operations and fleet management needs, the new STRALIS adds to the already broad range an offer with the unique "Driving Style Evaluation" function; IVECONNECT, an exclusive IVECO system that incorporates in a unique device infotainment, navigation, driving support and fleet management services, and the IVECONNECT FLEET function for  fleet management.

The STRALIS Hi-Way incorporates the most advanced electronic systems available, such as EBS with the Brake Assistant function, Lane Departure Warning System, ESP, Adaptive Cruise Control, Daytime Running Lights, the new Driver Attention Support function and the Advanced Emergency Braking System. 

THE STYLE OF THE STRALIS HI-WAY

The “Hi-Way of life” is the new way of experiencing all of the vehicle’s benefits, in terms of comfort and services available for the driver, and in terms of business profitability for the customer.

The launch theme: “Working on the Hi-Way”

Iveco has chosen the famous rock song “Working on the Hi-Way” by Bruce Springsteen, as the soundtrack to the launch event and the slogan for the launch of the new STRALIS.

The launch colour: orange

Iveco, in collaboration with the Fiat Style Center, has opted for the colour orange for the STRALIS Hi-Way in order to underscore the temperament, elegance and outstanding character of the new Iveco vehicle. This orange is shared with famous objects of the same colour, such as the Brionvega radio cube and the Artemide Nesso lamp. The new Iveco STRALIS Hi-Way stands to the company’s connection with the tradition of excellence of Italian design. 

The launch campaign

Starting in September until the end of the year, in different media in all Europe’s major markets, a communications campaign will accompany the launch of the new STRALIS Hi-Way. Furthermore, in addition to the information distributed through the daily and specialised press, Iveco will create a dedicated website for the new STRALIS and all the news will be also updated on the major social networks, as Facebook, Youtube, Twitter, Flickr, more and more common among truck drivers.

 

NEW STRALIS HI-WAY: BACKGROUND & TECHNICAL INFORMATION

 

Hi-Profitability: the lowest cost of ownership over the life cycle

The needs of the customer are the most important factor for Iveco in directing its product engineering solutions. With this in mind, Iveco has developed the new vehicle, with the aim of reducing the Total Cost of Ownership (TCO).

In the management of a heavy vehicle operating on international routes, there are different elements that affect cost as a percentage: the value of the investment (8%), maintenance and repair of the vehicle (5%), fuel consumption (36%), driver cost (33%) and tolls and taxes (18%).

The development of the new product and the range of services have focused on minimising each individual cost component in order to respond fully to the needs of an ever more competitive market.

Combining the quality of the product with a range of integrated services, including programmed assistance, fleet management and driver training for economical driving, Iveco can obtain a TCO reduction of up to 4% on an international mission carried out with a tractor STRALIS Hi-Way, over an average distance of 130,000 kilometres a year for four years.

As part of the costs that contribute to determining the value of the TCO, the most significant factor is represented by fuel consumption. Building on the ECOSTRALIS technologies already applied in the previous range, which ensured excellent fuel efficiency, the new STRALIS is complemented by next-generation solutions. In combination, these contributions allow for a fuel saving of up to 10%.

 

 

Among the solutions already present in the previous range it is necessary to highlight:

-        the ECOSWITCH, that limits maximum speed and optimises powertrain performance  according to the gross vehicle weight ;

-        the ECOFLEET mode, a unique setting within the EUROTRONIC transmission, that inhibits manual gear change in order to avoid non-efficient driving behaviour;

-        the TPMS (Tyre Pressure Monitoring System) which measures the air pressure inside the tyres, thus contributing to reducing fuel consumption and tyre wear, as well as to the vehicle safety;

-        the low-rolling resistance tyres;

-        the optimised drive axle ratio depending on mission and tyres.

The pursuit of vehicle efficiency is a process of continuous improvement, and also makes use of advanced and easy-to-use control devices, like the “Driving Style Evaluation”, an instrument that allows the driver to improve driving behaviour in real time.

The idea for this instrument was born out of the awareness that an efficient driving style can generate fuel savings of 5% to 12%, superior to any technology solution. To improve the driver performance, the system processes the data acquired by the engine, vehicle and GPS through an advanced algorithm developed by Iveco, and provides two types of feedback in real time:

-        an assessment of driving style, displayed on the screen with a clear and intuitive graphic;

-        suggestions for reducing fuel consumption, also displayed on the vehicle cluster.

 

 

Additionally, if connected to the IVECONNECT FLEET system, this program allows the fleet manager to remotely assess the performance of each individual driver. The IVECONNECT FLEET allows continuous monitoring of drivers, vehicles and other transport variables. The possible integration of data in the management system of the client also allows for optimising and automating logistics tasks with a significant reduction of costs.

 

Hi-Design & Aerodynamics: the new front section

The new STRALIS features a striking cab – designed with the primary aim of reducing drag coefficient (Cx). Overall the new cab styling is characterised by a striking front grille and redesigned air deflectors, new bumper profile, a new exterior sun visor with LED lights, new light assemblies which feature LED Daytime Running Lights (DRL) and Xenon headlights.

 

Aerodynamics is one of the most critical factors in determining energy efficiency: at 85 km/h, 40 per cent of the fuel is used to overcome air resistance. Compared with the previous STRALIS, Iveco has improved the Cx of its latest model by 3 per cent, making the cab quieter for the driver, whilst delivering a significant fuel advantage on long haul missions for the operator.

 

Hi-Comfort & Ergonomics: the new cabs

The STRALIS cab range offers two widths: the premium Hi-Way cab (width 2,500mm), designed to ensure maximum comfort on long haul missions for either single or two-man crews. This top-of-the-range cab is available in high- and low-roof sleeper cab versions. Alternatively a medium cab (width 2,300mm) is available as a sleeper cab Hi-Road with a choice of medium-high and low roof, or as a day-cab Hi-Street low roof model.

 

All cabs have gone through a major upgrade and been redesigned around the driver: delivering exceptional ergonomics, comfort, safety and infotainment. This helps to support the creation of an optimal working environment where the focus is on maximising productivity.

 

At the top of the STRALIS range is the Hi-Way high roof version for long distance national and international missions, with an interior space of more than 10 m³. The cab interior has been completely redesigned: the new dashboard, which is ergonomic, functional and features attention to the smallest details, has been designed with high quality non-reflective materials that are pleasant to the touch.

 

Inside, the controls have been repositioned around the dashboard and the central area, so as to be readily visible and accessible, ensuring maximum safety. The storage compartments have been expanded to deliver greater capacity, so you can always have documents, tablet computers, maps or tools at hand.

 

To further improve comfort for the driver, the new STRALIS features a new ventilated a