Energy, Efficiency and Ecology TextCenterMobility, the transport of goods and people, is without doubt one of the more important activities of mankind. Leonardo da Vinci, the great Italian painter, sculptor and scientist, wrote in his Codex Trivulzianus:“Motion is the basis of all life”.It is also true that transport creates value and consumes resources. In order to make it more sustainable it is possible to improve many of its key elements: from the fuel used to the technologies applied, from vehicle safety to the transport highways.Iveco has taken on board, since its birth, the task to make transport safe, ecological and efficient, making vehicles for more than 30 years passenger and goods transport vehicles and developing technological solutions respecting the environment in which it moves and the man behind the wheel. Indeed, reconciling the growing need for transport with the need to minimise the impact on society and the environment is one of Iveco’s prioritycommitments and represents a cornerstone of its business strategy.The E3 symbol is the graphic representation, written to be a formula, of this commitment towards a future sustainable mobility. MoreContentHtmlE3, that is Energy, Efficiency and Ecology represents the values that Iveco is pursuing in order to transform into reality the numerous technological innovations on which it has been working for many years. The objective is one of transforming innovation into a usable reality and within reach of everyone. “Driving Innovation to Reality” is one of the pillars of company policy. Our customers are, as always, essential to this process. All our technological developments, that aim to reduce the environmental impact of road transport, are tried and tested together with customers under real world conditions. A significant number of such developments are already incorporated in the Iveco product range. E3 = Energy Energy is an essential requirement for all means of transport, indeed for all activities. Today the problem is to contribute to a greater and balanced use of energy produced from renewable sources and to optimise the diminishing sources of traditional energy.Iveco fully supports the use and the diffusion of renewable fuels to satisfy future transport requirements. E3 = Efficiency Efficiency is the first and most important mobility element to optimise. The efficiency of an engine has an immediate and direct effect on the reduction of a vehicle environmental impact. The efficiency of the transport operation has a direct bearing on the use of resources necessary to undertake the movement of goods and people. For Iveco, all this means above all to produce vehicles that respond to the needs of transport professionals that require reliable, robust vehicles that have an appropriate cost of ownership.Maximising efficiency means a reducing waste to the minimum. E3 = Ecology Ecology is one of the most significant aspects relevant to sustainable mobility. Every responsible organisation is aware of its actual ecological responsibilities, that take into consideration the well being of its employees, its customers and of society.Traditionally, transport has always made a significant environmental impact, and it is for this that the continuing research into innovative solutions in order to respect the evolving atmospheric and acoustic emissions requirements for road vehicles is among the principal objectives of companies in this sector.For Iveco, ecology means respect for the environment in which we all live, but also for the driver and fleet operator. Iveco is aware of its ecological role and guarantor of the well being of its employees, its partners, its customers and of its suppliers. Respect for the environment also means ensuring sustainable manufacturing processes, from the conception of its products to the end of their life.In conclusion, for Iveco, the symbol E3 means to offer products to its customers that associate efficiency and productivity to respect for the environment, with particular regard to fuel consumption.