Iveco launches the new Stralis Hi-Way

Setting new standards in efficiency, quality and customer value

• Reduced cost of ownership
• Lower fuel consumption
• Euro VI engines with unique HI-eSCR technology
• Enhanced cabin ergonomics, comfort and design
• Advanced road safety features
• New tools for operational management

Iveco launches, today, the STRALIS Hi-Way, the next generation of the company’s heavy-duty vehicle range. The new STRALIS offers a highly competitive proposition to the heavy-duty transport sector of today and tomorrow.

The vehicle stands out in efficiency, quality and customer value and delivers in terms of Iveco's commitment to sustainable mobility with ultra-clean tailpipe emissions.

With the new STRALIS Hi-Way, Iveco reinforces the company’s strategy to reduce total cost of ownership (TCO) for the customer. The STRALIS Hi-Way delivers reduced fuel consumption, lower maintenance costs, enhanced reliability and quality, improved cabin ergonomics and driver comfort as well as optimised operational management.

Alessandro Mortali, Senior Vice President Heavy Range Iveco, said: “The new STRALIS maximises savings in all key cost areas. As a result, the total cost of ownership for the ten most common vehicle missions decreases by up to 4%”. 

Enzo Gioachin, Senior Vice President Sales and Marketing Iveco, said: “The current economic situation is among the most critical our industry ever faced. With the launch of the New STRALIS, we are countering the negative trend. Our package offers the right combination of innovation, enhanced services, and direct cost advantages to our customers”.

The STRALIS Hi-Way features highly-innovative new engine technology -  including the patented HI-eSCR developed by FPT Industrial for Euro VI - to meet the latest emission standards while leaving fuel efficiency gains uncompromised.

The STRALIS Hi-Way comes,  in addition, with a thoroughly redesigned cabin, advanced and integrated telematics systems, improved customer service tools, as well as state of the art road safety applications.

The new vehicle generation has undergone extensive quality and reliability audits with over 6 million kilometres of durability testing and over 11 million kilometres of real-world driving exposure.

The new STRALIS is manufactured at the Iveco heavy vehicle production facility in Madrid, Spain. This plant was recently awarded a silver medal in the prestigious World Class Manufacturing (WCM) programme, one of the highest scores possible. The programme focuses on eliminating waste and loss, and involves an international, objective auditing of 20 items covering workplace organisation, quality, maintenance and logistics.