IVECO brand launches its new brand claim of “drive the road of change” and proudly highlight our commitment, guiding principles and ambition to be the most reliable Partners and full-line players for our customers, enabling them to run their businesses efficiently and profitably.

The new “Energy Blue” gives a visual representation of our new brand strategy, a contemporary color, which associates the brands with power and digital innovation.

The new colour logo goes together with a complete renewal of our brands’ communication identity.

Let’s spread this new energy flow together!