The new Energy Blue logo lights up the IVECO journey on the road of change

IVECO brand launches its new brand claim of “drive the road of change” and proudly highlight our commitment, guiding principles and ambition to be the most reliable Partners and full-line players for our customers, enabling them to run their businesses efficiently and profitably.

The new “Energy Blue” gives a visual representation of our new brand strategy, a contemporary color, which associates the brands with power and digital innovation.

The new colour logo goes together with a complete renewal of our brands’ communication identity.

Let’s spread this new energy flow together!