After the regional launch in Dubai in December 2021 and the local launch in South Africa in March 2022, the IVECO brand and the local dealers presented the new Heavy Range to the Tunisian market in a series of dedicated events between 19^th and 21^st September 2022 at the Movenpick Hotel in Tunis, as a new milestone of the IVECO history.

Thanks to its network, with 3 dealers and 25 service point, the Tunisian market represents one of the most strategical markets for IVECO in terms of investment, presence and customer value.

IVECO, with the claim DRIVE THE NEW WAY, unveiled the new IVECO WAY range to its customers, dealer network and representatives of the automotive press in the launch event to bring guests in touch with the new IVECO range and concretely appreciate the significant innovations in the IVECO vehicles.

More than 250 customers appreciated the new functionalities of the range, completely built around the driver, with particular attention to productivity, safety and a completely renewed and redesigned cabin, to improve the on-board comfort and vehicle performance.

Fabio De Serafini, Africa & Middle East Business Director, said: “Every detail of the new IVECO WAY Range has been developed in order to optimize the Total Cost of Ownership elements: fuel consumption, price, residual value, maintenance and uptime costs, driver satisfaction and productivity. The new IVECO WAY Range will allow to further consolidate the IVECO leadership in the Heavy segment in the Tunisia Market. The world is moving fast and the world of transport must not only keep up but anticipate and drive the change.”

IVECO S-WAY the driver-centric long-haul truck
IVECO S-WAY is the new on-road vehicle of the new IVECO WAY range, the ideal business solution for the fleet owner, and the perfect travel companion for the driver. It further increases its fuel efficiency, which was already among the best, with a new engine line-up and next generation rear axle, advanced technologies tailored to the customers’ needs. It builds on the success this range has achieved since its European launch in 2019 and has proved extremely popular with drivers for its high levels of comfort. Customers appreciate the improvements in performance and in Total Cost of Ownership (TCO) that come with high reliability of new truck.

In the face of fierce competition, logistics operators need top-level uptime, efficiency and productivity from their fleets. The new IVECO S-WAY perfectly meets this requirement, providing a complete package of features without equal, developed with focus on driver centricity. It is more than a product: it offers a business model that covers the vehicle’s entire life cycle and helps IVECO’s customers to meet their own customers’ requirements.

IVECO T-WAY: the toughest vehicle engineered for the most extreme off-road missions
The IVECO T-WAY builds on the heritage of robustness and reliability of the brand’s long lineage of champion off-roaders. It introduces state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety and driver comfort. These characteristics of extreme toughness, high performance and reliability are clearly expressed by the theme of the advertising launch campaign: “TREAT IT BAD”.

“T” FOR TOUGH: designed and engineered for robustness and reliability
The IVECO T-WAY has been designed to offer best-in-class performance in every off-road mission, robustness and torsional rigidity. It carries over from its predecessors the legendary robustness of the high-resistance steel chassis with a 10mm thick frame, with a Rail Bending Moment at the top of the segment at 177 kNm. The front axle has a maximum capacity of up to 9 tonnes.
Hub reduction on the rear axle is standard to maximize strength and performance.
The new heavy-duty rear suspension system for Tandem axles optimises vehicle weight and improves off-road performance with greater ground clearance and a better departure angle.
The IVECO T-WAY delivers all the power needed for traction and PTO with IVECO’s reliable and efficient Cursor 13 engine (13 litres) that develops up to 470/480 hp.