Bob Lowden, 56, is returning to the UK in a new role as Managing Director of Iveco Ltd, after three
years heading up the company’s operations in South Africa – a period which saw Iveco sales treble
and market share double in this growing overseas market.
Lowden has significant experience both of the UK market and within Iveco, having joined the
company in a fleet development role in 1990. Prior to his move to South Africa he spent five years as
Customer Service Director, responsible for parts and service, before which he was Dealer Network
Director for a period of four years.
He took on his first role in the commercial vehicle sector in the early 1980s with the BRS Engineering
Division in Gateshead; later joining The Cowie Group, an Iveco Ford Truck dealer in Sunderland, as
Aftersales Director. He studied Business Management at Manchester University.
Commenting on his return to the UK, Lowden says: “Iveco has identified Northern Europe as a major
growth area and my focus will be on developing market share and volume in both the UK and
Lowden intends to capitalise on Iveco’s recent success in winning International Van of the Year 2015
to further establish New Daily in the marketplace. Iveco is also the only manufacturer to have
secured both the International Van of the Year and International Truck of the Year titles within the
last three years, highlighting just how strong its current product line-up is.
“We will be putting renewed focus on the heavy truck sector, to take advantage of the impressive fuel
returns and great customer feedback we are getting from Stralis at Euro VI,” he adds. “It is also our
intention to maintain our market-leading position with Eurocargo.”