Iveco-All Blacks Roadshow: driven by one spirit

Stralis has grown in quality, personality and self-confidence. Moreover, it is eager to put itself to the test. Stronger, due to this new character, the new Stralis has broken the rules and started travelling all over Europe to meet its public, not only its drivers, but also those who do not drive Iveco yet. But Stralis Roadshow, realized thanks to the sponsorships of Alcoa, Bridgstone, Schmitz Cargobull and Sony, is more than that, as it involves also the people who do not drive a heavy commercial vehicle, thus starting a new relationship based on curiosity and friendship.

A set of small Stralis fleets, for a total amount of 100 vehicles wearing the All Blacks dress, are travelling throughout 26 European countries visiting 250 locations in 200 days, covering an overall distance of 2 millions kilometres. These are the main figures of a great travelling show thought to offer an unforgettable brand experience consisting of vehicle tests, events and on-line contests on Iveco websites, just in the places where transport professionals work and meet: Iveco dealerships and logistic nodes, but also service areas and the motorway waiting areas of the European network.

All without forgetting Iveco employees, men and women to whom Stralis owes its great success: the Roadshow will touch also the European plants with a “Family Day” just for them.

Each fleet making up the Roadshow is supported by an Iveco Promotion Mobile Unit (IPMU) which, hauled by a Stralis truck of course, will offer comfort and the equipment required to improve knowledge on the product and the designers, and at the same time to relax after each test drive.