The brand is celebrating its 40th anniversary – a success story that tells of great international acclaims and vehicles that have come to symbolise commercial transport around the world.
The website www.iveco40.com offers people the chance to celebrate Iveco’s 40th birthday by sharing stories in pictures or videos.
The new pay-off: Iveco. Your Partner for Sustainable Transport.
Iveco is blowing out 40 candles: this is an important milestone for
a major brand that has shaped the history of global commercial transport. It
represents not only 40 years of success, but also 150 years of working
alongside customers, of superb performance, of vehicles that have become fixture
on roads all over the world and that convey a message of technology and
sustainable transport today.
Iveco is a brand of CNH Industrial, a global leader in the capital
goods sector. Through CNH Industrial, Iveco products are manufactured at
production facilities in Europe, China, Australia, Argentina, Brazil and
Africa, with business activities in over 160 countries.
To celebrate this birthday, Iveco has created a special logo in
honour of the occasion, which represents a stylised vehicle with the slogan “40 years of Iveco, 150 years of experience”.
The logo will appear on all of the brand’s written communications until the end
Indeed a great deal of the celebrations will be promoted on a
dedicated website www.iveco40.com, published
in 14 different languages. It sees the launch of a competition encouraging
Iveco enthusiasts to celebrate Iveco’s 40th birthday by sharing their stories
in pictures or videos for all to enjoy. Each week, the best photo will be
added to a virtual book dedicated to the special anniversary.
This special anniversary has also been commemorated with a video - available
to watch online at https://youtu.be/XwSoJzxHoVs – that recounts the key events in Iveco’s
history decade by decade from 1975 until the present day. These range from
vehicle launches and technological innovations to major sponsorship deals,
which have become an inseparable part of the history of commercial vehicles, not
only in Europe, but globally.
Iveco: a new pay-off, a new approach focussing on Technology, Total Cost
of Ownership, Sustainability and Business Partnership
Iveco is a brand that has shown itself able
to take a bold approach to change over the years. It is now writing a new
chapter in its history, persistently pursuing its vocation as a major player on
the international and multicultural stage, continuing to focus on its core values:
Technology, Total Cost of Ownership,
Sustainability and Business Partnership.
Thanks to a continuous attention to
innovation and new technologies, Iveco became a European leader in the field of
alternative traction, anticipating solutions that will contribute to further
reduce the environmental impact in the transport sector and becoming the ideal
partner for sustainable transport, as the new Iveco’s payoff declares: Iveco, Your Partner for Sustainable
From 1975 to the present: a story of success
The company launched its challenge to the market in 1975, when it
was created from the union of the then top five European firms with more than
150 years’ experience in designing and making industrial vehicles:
Magirus-Deutz, Fiat, Lancia, Unic and OM. A global vision with international roots,
formed through the fusion of five pre-existing companies, each of which made
its own important contribution to the history of the commercial vehicle sector
in Europe starting from the late 19th century: Fiat Industrial Vehicles from
Turin, Italy; OM from Brescia, Italy; Lancia Special Vehicles from Bolzano,
Italy; Unic from Puteaux, France and Magirus-Deutz from Ulm, Germany.
Through acquisitions, alliances and international joint ventures
over the years, Iveco has joined the highest ranks of the world’s major players
in road transportation, becoming a group with considerable specialist expertise
able to bring out the best in technological innovation and establish itself as
a manufacturer and commercial provider in the most important industrialised
markets and emerging markets alike. In 1986, as part of that heritage, Iveco
Ford Truck Ltd, was born as a joint venture (and effectively a merger) with
Ford of Europe’s truck division. In 1990, Iveco acquired the Spanish industrial
vehicle builder Pegaso.
Over the course of its history, Iveco has earned international recognition
and numerous accolades, including three
“International Truck of the Year” awards - for the Eurocargo in 1992, the EuroTech
in 1993 and the Stralis in 2013. Furthermore, the New Daily was recently named
“International Van of the Year 2015”.
Iveco has always
channelled its energy alongside the biggest names in international sport, such
as motor sport giant Scuderia Ferrari and the All Blacks, New Zealand’s
national rugby team, as well as with major initiatives that the public still
remembers many years on.
One such example
is the famous Overland project, launched in 1995 with a Rome – New York
expedition, during which the use of Iveco technology played a huge part in promoting
a positive image of trucks around the world. Iveco’s orange vehicles earned an
international following after being seen undertaking perilous adventures,
overcoming extreme difficulties on some of the world’s most difficult roads and
surviving adverse weather conditions without ever stopping their journey – a
testament to their reliability and quality.
is still ongoing with The Dakar, the
world’s most famous off-road rally that attracts millions and is officially
sponsored by Iveco. The brand is continuing its sponsorship of the Petronas De
Rooy Iveco team on their hair-raising adventures around South America. Iveco
won the Dakar in 2012 with Team De Rooy, taking first, second and sixth place.
A legendary adventure.
Iveco is a brand of CNH Industrial
N.V., a World leader in Capital Goods listed on the New York Stock Exchange
(NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI:
CNHI). Iveco designs, manufactures and markets a wide range of light, medium
and heavy commercial vehicles, off-road trucks, and vehicles for applications
such as off-road missions.
The brand’s wide range of products
include the Daily, a vehicle that covers the 3 – 7 ton vehicle weight segment,
the Eurocargo from 6 – 16 tons, the Trakker (dedicated to off-road missions)
and the Stralis, both over 16 tons. In addition, the Iveco Astra brand builds
off-road trucks, rigid and articulated dumpers as well as special vehicles.
Iveco employs close to 21,000
individuals globally. It manages production sites in 7 countries throughout
Europe, Asia, Africa, Oceania and Latin America where it produces vehicles
featuring the latest advanced technologies. 4,200 sales and service outlets in
over 160 countries guarantee technical support wherever an Iveco vehicle is at
For further information about Iveco: www.iveco.com
For further information about CNH
For more information contact:
Iveco South Africa Marketing Department
Phone: 011 205 3763
Fax: 086 557 4653
Bespoke Strategic Communications
Tel: (011) 280 6680
Mobile: 082 619 1111