The Iveco Daily 4x4, which was launched in the local market in April
2013, will be driven by the Italian-based adventure expedition team
Taurinorum Travel Agency - which will spread the message of road safety
during the 45 day, 11 000 km long tour across South Africa, Swaziland,
Mozambique, Zimbabwe, Botswana and Namibia.
The main objective of
Daily4Africa is to advocate the message of road safety and the practice
of responsible driving behaviour - themes which are a fundamental part
of Iveco’s core values. During its journey along the tip of the African
continent, the team will drive two Iveco Daily 4x4 vehicles, while
distributing leaflets that illustrate the principal rules that encourage
safe driving on the road.
Iveco South Africa network and marketing manager Christophe Longuet
says: "This initiative represents the international Iveco Group's
central belief that the product safety technologies applied to advanced
security systems are an essential tool for safeguarding the driver,
vehicle cargo and the lives of all those on the road. This value has
already been put into action, after Iveco signed a joint agreement with
New Holland Agriculture in March 2012 to support the Federation
Internationale de l’Automobile’s (FIA) Action for Road Safety campaign."
In
addition to highlighting the importance of safe driving in a
geographical region that is prone to alarmingly high road accident
related injuries and deaths, the Daily4Africa tour also aims to
reinforce the local Iveco brand image, while displaying the capabilities
of the new lightweight Daily 4x4 vehicle, which is designed
specifically for demanding professional use.
Longuet adds: "The
Iveco Daily 4x4 offers unrivalled performance in all conditions with its
three differential wheel locks, permanent four-wheel drive, low range
and specific tyres for large vehicle dimensions. The six-speed gearbox
is coupled with the central transfer box featuring two reductions, which
allow the vehicle 24 gears in drive and four in reverse."
The
expedition sets off from Johannesburg, South Africa, on Saturday 20 July
2013, and concludes in Cape Town in 9 September 2013. Along the road,
the team will make scheduled stops at the principal Iveco dealerships in
the road show territory. During each stop, the Iveco Daily 4x4 will be
presented to the press, customers and general public, while test drives
will be organised.
The trip will be documented through video and
photography which will be published in real time on Iveco’s main web and
social media network platforms. Follow the team on Twitter #daily 4x4
or www.facebook.com/ttteam
