Iveco and sport

The union between Iveco and international sport has a long history : in 1980 , very early in its history , Iveco is committed in the first high level participation as a sponsor of the Italian team athletics at the Moscow Olympics . A good start , with the three gold medals won by Sara Simeoni , Pietro Mennea and Maurizio Damilano . The 1980 is also the last year of the "Raid Pigafetta ," a journey of 184,000 kilometers made ​​by Iveco 4x4 PC 75 through 48 countries in Europe, Asia, Australia, North and South America.
In 1981 Iveco opens the season with two of the great boxing sponsorship of the first order : the meeting between Leonard and Hearnes in Las Vegas, with a television audience of over 400 million people in more than 50 countries , and then the double championship world of Chicago. Also in 1981 Iveco wins the first edition of the 24 Hours of Le Mans reserved for trucks , in the presence of 60,000 spectators.
1982 was a year full of events for the sporting calendar Iveco with boxing great , through the sponsorship of the " Top Rank" , a prestigious series of 64 meetings , with athletics , which sees the entrance of the Olympic champion in the team Iveco Gabriella Dorio , with the courts, through the sponsorship of the Davis Cup , with the great expeditions of Jacques Cousteau, who explored the Amazon Basin using an amphibian Iveco among others , is also the year of football with the sponsorship of the Championship world in Spain which sees the Italian team win for the third time the ultimate title.
In 1983 Iveco sponsored the boxing match between Hagler and Duran , described as " the match of the century " , while the women's team Iveco athletics took second place in the European Cup in Madrid; Iveco sponsored the first world championship in athletics Helsinki and the World Cup of skiing, in addition to the Toleman team in Formula 1. Finally , the second edition of the 24 Hours of Le Mans reserved for trucks with the participation of winning Iveco .
The three-year period 1983-1986 is under the banner of participation in major raid : two editions of the Paris -Dakar Rally , the Rally of the Pharaohs and then the Venice - Beijing Raid of 1985, dealt with in three months nearly twenty thousand kilometers covered by a TurboDaily 40.10 WM Sofim with the new turbodiesel direct injection .
In the Eighties to remember their participation in offshore powerboat championships with a fleet of motorized craft Iveco Aifo that have won numerous world titles , European and Italian .
In 1987 Iveco is the technical sponsor of the World Cup of Athletics in Rome , ensuring the transportation of athletes with 60 buses and minibuses , in 1990 is still the technical sponsor of the FIFA World Cup " Italy 90 " .
In subsequent years, Iveco turns to the world of adventure. It has created some initiatives through which Iveco vehicles are placed firmly in the collective imagination as the characters in extraordinary feats .
In 1989, archaeologists Angelo and Alfredo Castiglioni , with the support of Iveco vehicles , they discover the mythical city of Panchrysos Berenice ( Berenice " Solid Gold " ) , cited by Pliny the Elder in his " Naturalis Historia" and which had been long forgotten . One of the greatest archaeological discoveries , a treasure which the desert guarded for millennia.
In 1995 , with the Rome - New York , takes the Overland project , which through technology spreads a positive image of Iveco trucks in the world . The Iveco vehicles in orange, 330.30 ANW 6x6 with V8 engines , they become the protagonists of adventure travel , overcoming extreme difficulties , climate and location , never stopping , a testament to their reliability and quality.
Dates back to 1997 debut in "Master Rally" Paris - Moscow - Samarkand , where the world champion Miki Biasion wrote the most beautiful pages of the recent competitive past Iveco Biasion ranks second among the trucks and first among commercial vehicles series .
Triumphal the following two years , two consecutive successes both in the Rally Optic 2000 Tunisie , both the UAE Desert Challenge , two world titles FIA Cross Country and the first among the series trucks ( fifth overall ) to the Granada -Dakar in 1999.
In 2006, as Official Sponsor of the XX Olympic Winter Games and IX Paralympic Winter Games , is part of the Iveco small selection of companies that are actively involved in the development and organization of the Games, through a commitment to economic and management of the highest profile . A fleet of over 1,200 buses Iveco Irisbus , mostly intercity and tourism , but also minibuses and urban, has guaranteed the transfer of athletes, journalists, spectators and staff volunteers . Also in the creation , construction and design of structures for the Turin Olympics in 2006 , were used Iveco vehicles across the range. They were both open and completed 17 yards of great works , among which the various Media Villages , Palavela and the indoor stadium in Turin Hockey , Ice Palaces of Turin , Pinerolo and Torre Pellice , trampolines in Pragelato, the bobsled and luge facilities of Cesana Torinese addition to the Olympic Villages in Turin , Sestriere and Bardonecchia .
Iveco's passion for the sport and its values, which inspired the participation as an official sponsor of the Olympic Winter Games of Torino 2006, are reconfirmed at the Winter Universiade Torino 2007 with l ' " Iveco Truck Crazy4U International Tour " , which brought the message of the Universiade in Europe , along a path of more than 10,000 km .