SELLING PRICE TELLS JUST ONE PART OF THE STORY.How much does a Bus cost? You pay the selling price, that’s true. But, what about maintenance and fuels costs? That’s why when we talk about cost, we talk about Total Cost of Ownership (TCO): the one and only measure of a sound investment. TCO: A DEEPER LOOK.Total Cost of Ownership is made of many components:- selling price - capital cost - maintenance and repair costs - fuel and urea consumption - residual value - and other costs such as driver salary, insurances, taxes and tolls, etc. We are always and strongly committed to optimizing the majority of these components during the whole life of the vehicle.