IVECO Drivers Fidelity Club celebrates successful first year as the new edition kicks off
- The IVECO loyalty program dedicated to heavy transport drivers that fosters a sustainable driving style celebrates the results of its first year: 4,000 members, 68 million kilometres driven and 1,600 awards delivered across 4 European countries
- In the new edition, a safe and efficient driving style score will be the key to winning exciting awards, including coveted tickets for European dates in Metallica’s M72 World Tour
Turin, 9th April 2024
IVECO Drivers Fidelity Club, the first loyalty program dedicated to heavy truck drivers that fosters safer, cost effective and more sustainable driving, has just closed its first year.
Over 4,000 drivers from 1,860 companies participated, contributing to the development of a virtuous driving style. Engaged by the sense of belonging to the IVECO drivers’ community and challenged by the program’s reward system, the participants totted up more than 68 million km driven with lower emissions, and greater cost efficiency, vehicle uptime and on-board safety.
“The more they drive, the better they drive, the more points they earn”. The loyalty program that rewards drivers’ virtuous behaviour has given its members exclusive access to an extensive catalogue of rewards and advantages: by driving safely and sustainably IVECO Drivers Fidelity affiliates across 4 countries – Spain, Italy, France, and Germany - won more than 1,600 prizes for a total value of over 50.000 Euro.
Building on the success of the first edition, and consistently with its flagship customer-centric approach, IVECO proudly announces the kick-off of the second edition of its Drivers Fidelity Club on April 8th.*
The new edition, which will also run in Romania, will continue to reward the participating drivers according to the mileage travelled and the efficiency of their driving style. The drivers, classified in different levels based on their score, cumulate points to gain access to a brand-new catalogue of exclusive rewards ranging from technological items to unique experiences. This year, the awards are even more exciting, as they include the coveted tickets for the European stops of Metallica’s M72 World Tour – a result of the agreement, announced last November in Barcelona on the occasion of the Model Year ’24 Range launch, which will see IVECO supporting the iconic rock band on the tour with a green fleet of alternative propulsion vehicles.
*Spain rolled out on March 26th
Joining the program is quick and easy. The driver just needs to download the IVECO ON Easy Way App, sign in directly from the app and enrol in the Drivers Fidelity Club. Once the vehicle is connected and the Driver Card is associated with their IVECO ON account, the driver can start driving to earn points.
The advantages for the fleet owner
The benefits of the IVECO Drivers Fidelity Club extend to fleet owners: the program fosters driver retention through the rewards system, while the driving style evaluation helps to maximize vehicle uptime, on-board safety, and fuel economy. Ultimately, it optimizes costs for the fleet owner.