Today, Iveco Bus becomes the new name of the Iveco brand’s activity in collective passenger transport. This name replaces the Iveco Irisbus designation, thereby confirming the company’s commitment to this business.

 

This development marks the beginning of a new phase for Iveco’s collective passenger transport activities with the objective of expanding on a global level.  It is the last step in an extensive consolidation process, which has deep roots in the history of the company, the result of over a century’s worth of experience. Iveco Bus is in fact built upon a prestigious European heritage which has allowed the company to become one of the main players in passenger transport throughout Europe.

 

Three principal reasons have led to the decision for this new brand name. Iveco Bus first reinforces ties to the Iveco brand, allowing it to become all the more integrated with the company’s international core activities. Secondly, this strategy allows the brand to consolidate its strengths and established know-how, while realizing its objectives worldwide by capitalizing on opportunities in new markets.

 

Moreover, this identity evolution also emphasizes the brand’s coherence with its core strengths: Sustainability, Technology, Total Cost of Ownership and “High Value”, which guarantees the best trade-off between quality, comfort, style and competitiveness, best illustrated by the current product range.

 

This new brand identity coincides with the launch of an entirely new Euro VI citybus, which will have its world premiere at the 60th UITP World Congress and Mobility & City Transport Exhibition in Geneva, Switzerland, from 26-30 May 2013, an important appointment for the global collective transport network.

Thanks to its role within Fiat Industrial Group, one of the global leaders in the capital goods sector, Iveco has a significant role in the international transport sector. The geographic expansion of Iveco Bus has already seen significant progress in Europe, South America and Asia, areas where Iveco is well-known and continues to experience growth.