On November 7th and 8th, the IVECO brand and the IVECO Daily was officially introduced in Taiwan by official IVECO distributor FPTC, part of the Formosa group, one of Taiwan’s largest companies.
The events took place in both Taichung city and Taipei city. Smaller local dealership openings took place throughout the country in the weeks leading up the official launch. A comprehensive dealer network of 22 sales and service points was developed to cover all major cities in Taiwan.
The launch in Taiwan focused on the Daily Chassis Cab 3,5t and 7,0t, and this will be followed by other model variants in 2015 and 2016. This market entry marks an important milestone in the implementation of IVECO and CNH Industrial’s growth plans in Asia-Pacific.