Iveco back on TV with Stralis and Daily
Iveco is taking to the airwaves to publicise its close link with the world of rugby union, and in particular New Zealand’s national team the All Blacks, with whom it has an ongoing partnership founded on the same shared values - commitment, reliability, performance and team spirit.
Riding on the wave of success generated by its last advertising campaign which went on air last year, Iveco is back on the box to promote its vehicles with a series of commercials dedicated to Stralis/All Blacks and Daily.
The adverts will be broadcast by the main European television networks - including RaiUno, Italia 1, TF1, ITV and Eurosport - during live coverage of Formula One and MotoGP races. The total reach in the five countries covered by these networks will be around 90 million people.
The Iveco ads have hit the screens already, during the MotoGP race in Portugal, and will continue to air until 2 November.
The next appointment is scheduled for 25 May, with a commercial dedicated to the Daily being shown on RaiUno, TF1, Tele 5, ITV and RTL, during the Monaco Formula One Grand Prix.