Iveco and the Maori Haka dance during Rome’s all-night events
Rome’s programme of all-night events planned for tomorrow, the Notte Bianca – for which the theme this year is “The World in One Night” – will provide the opportunity to come into contact and interact with something new. Strolling through the streets of Rome will be like a voyage of discovery to countries near and far, with sounds and culture from all over the world.
Iveco and New Zealand’s Embassy in Rome will lead the public all the way to New Zealand, accompanied by the Haka dance that will introduce the Maori cultural identity, with a performance that will take place at the Gianicolo Terrace from 21.30 to 22.30.
In the collective ritual of the Haka dance, Iveco will join the Maori people in confirming the values (Commitment, Reliability, Performance and Team Spirit) that it shares with the New Zealand rugby team, the All Blacks, for which it is the Official Global Sponsor.
During the Haka dance, the streets of Rome will become a marae, the traditional open-air space in which social ceremonies are held. The shouts and the foot-stamping will reaffirm the endurance of the Maori cultural heritage; watching this spectacle, during Rome’s all-night celebrations, onlookers will witness an identity and values whose power remains undiminished even in today’s world.
Iveco designs, manufactures, and markets a broad range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses and coaches as well as special vehicles for applications such as fire fighting, off-road missions, defence and civil protection.
Iveco employs over 24,500 people and runs 28 production units in 16 Countries in the world using excellent technologies developed in 5 research centres. Besides Europe, the company operates in China, Russia, Australia, Argentina, Brazil, and South Africa. More than 4,600 service outlets in over 100 Countries guarantee technical support wherever in the world an Iveco vehicle is at work.
Turin, 7 september 2007