Turin, 15th
November 2023
IVECO announced a historic partnership with Rock & Roll Hall Of Famers
Metallica
during the launch event of its full range renewal in Barcelona. The brand will support the band during the European leg of the M72 World Tour, filling stadiums across the continent from May to July 2024. IVECO electric and natural gas trucks and minibuses will join the Metallica caravan, transporting the band and their equipment to their concert locations in Munich, Helsinki, Copenhagen, Warsaw and Madrid. The announcement closed with the official launch video of
IVECO’s new full range, enlivened by the ‘electrifying’ soundtrack of Metallica’s hit song “It’s Electric”.
Luca Sra,
President, Truck Business Unit, Iveco Group, stated:
“The launch of IVECO’s 2024 full range
is a unique milestone in our history that opens an exciting chapter powered by our new energy. There could be no better time to announce a truly electrifying
partnership. We are very happy to go ‘down the highway’ with
this amazing band and crew onboard our alternative propulsion vehicles, driven by our shared vocation for supporting sustainable communities and
pushing the boundaries for a better world.”
IVECO will provide electric and natural gas
S-eWay and S-Way Metallica Special Edition
heavy-duty trucks, personalised with a specially designed livery in the colours of the band’s
72 Seasons
album. The matte black bodywork is flooded by a bright yellow finish on the side of the cab, while the front grille bears the iconic airbrushed Metallica logo.
eDaily and Daily Natural Gas minibuses, also in a
Special Edition Metallica livery,
will provide
a shuttle service for the band’s crew during the concerts. These “green”
vehicles will contribute
to Metallica’s
goal of reducing their carbon footprint one concert at a time for a sustainable show experience and will.