Aftersales service is one of the key factors which influence buyers when choosing a vehicle. The Iveco Service area at the Hanover Show aims to demonstrate the company's service excellence and to gain recognition as a loyal, unwavering business partner for all customers.
Indeed, a substantial portion of Iveco's stand is devoted to the world of aftersales service, with an offering which encompasses original equipment new and re-manufactured spare parts to help customers to maintain the residual value of their vehicle over time, plus a wide range of modular and flexible servicing-repair and extended warranty contracts and exemplary service designed to meet our customers' every need.
Iveco’s aftersales services have been conceived to maximise the vehicle uptime and reduce TCO (Total Cost of Ownership).
This year, the Iveco service area will be brought to life in a range of innovative ways, with a view to engaging customers by offering a complete experience which centres round the quality of the products and services provided by the manufacturer, optimising business profitability. This "virtual tour" starts with the reproduction of a spare parts warehouse where visitors can appreciate the quality of the original products and of the logistics services, leading all the way to the interiors of a New Daily Service Van, equipped with the most sophisticated diagnostic tools for quick and effective road-side repair, managed by highly qualified personnel.
On the occasion of the IAA 2014 Hanover Show, Iveco, as member of the CNH Industrial Group, débuts the new packaging and identity of spare parts carrying the “CNH Industrial Genuine Parts logo”, with the aim of enhancing the CNH Industrial brand globally, leveraging the strength of each of the 12 brands which make up the group in order to standardise and optimise the management of over 5 million spare parts, as well as affirming the quality and performance of its original spare parts.
Starting from October, dealerships representing the 12 CNH industrial brands will receive original spare parts under a new guise, as “CNH Industrial Genuine Parts”. This launch has been accompanied by a major communication campaign, with a slogan proclaiming “Together we are stronger”; and it is this slogan, along with a strong brand image, that symbolically conveys the origins of this project and the advantages of the new identity.
Furthermore, Hanover will also serve as the stage for Iveco to première the “Iveco Service Pack”, a three-year servicing contract for all Iveco Daily vehicles with between three and eight years of service life. With the new “Iveco Service Pack”, Iveco Daily owners will benefit from a simple and inexpensive maintenance contract, while the dealer will be able to take advantage of a tool which serves to increase customer loyalty to the authorised network.
Finally, as part of its commitment to establish a close and lasting relationship with its customers, Iveco supports all New Daily purchasers with the newly-conceived “Daily Club” plan, a unique opportunity dedicated to customers who want to enjoy exclusive privileges on purchasing their vehicle and throughout its service life. Special offers, events, new products, discounts on spare parts, accessories and services, and many other advantages will be reserved for members of this club throughout the year.
