“Built the same way”, says one of the slogans chosen by Iveco to celebrate the partnership with All Blacks: same way of being, same style in facing and winning challenges. Iveco and the most famous rugby team in the world are lined up sharing the same values, with the force of a perfect harmony.
With this spirit Iveco has searched and found the right team mates to carry on the journey started with the corporate reorganization at the beginning of 2006, a reorganization which is now fully in progress, for a structural improvement of its competitive position. A reorganization which stresses the importance of skills and leadership, in one single structure where it is very clear who is in charge to design, to produce and to sell, where the product development is focused on the Customer’s voice, with profitable and cutting-edge solutions. An organizational change which is represented also by the reformulation of Iveco values, pursuing ambitious goals such as global expansion and business profitability.
That of All Blacks is the last chapter of the long history of sports participation branded Iveco, which has always believed in high level sponsorships to strengthen its identity at international level. This time, however, for the selection of the right partner, the Company wanted to adopt a strict criterion of similarity with the Iveco world. This goal was attained thanks to the partnership with All Blacks, a team which has a lot in common with Iveco, starting from the values: Commitment, Reliability, Performance, Team Spirit.
These shared values, that in Iveco mean sense of responsibility towards ourselves and the others, the iron determination to keep promises, the awareness that those working with us depend on our results, the firm belief that only being able to listen with the real wish to collaborate make it possible to anticipate changes.
Values which demonstrate how Iveco feels to be a company made of men and women who, around the product excellence, build transport solutions working with the awareness that Iveco success passes necessarily through the success of Client Companies.
