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Five years that left a mark. A period in which the push towards the outside world took the shape of a business internationalisation strategy. In one word: globalisation.

The conquest of the market with the Euro range

Their names all share the same basis: Euro. EuroCargo, EuroTech, EuroTrakker, EuroStar. They are a completely new generation of vehicles with advanced production technology and techniques and an exceptional range of versions available. They are the result of the ambitious project to standardise the range with the aim of making it available in its entirety on all markets, not just in Europe. Developed in the late 1980s, each of the lines meets strongly innovative criteria: from the construction of the cab to the interior outfitting, from the engine to the load capacity.

The features of the range did not go unnoticed by the market with the prestigious “Truck of the Year” award being given to the EuroCargo in 1992 and to the EuroTech in 1993. This was the first time the award was given to the same manufacturer for two consecutive years.

Record of awards for EuroCargo

This Iveco product has won the most international awards by far:

- in 1992: Truck of the Year;
- in 1993: Road Tester Choice award in England;
- in 1993: Best Ever Fuel Economy Record;
- in 1995: Fleet Truck of the Year in England;
- in 1996: Best Imported Truck in Germany;
- in 1996: Midi Euro Test 12.0 Tonnes;
- in 1998: Midi Euro Test 7.5 Tonnes;
- in 2002: Best Light Truck award in England.

New boundaries for the Group

A new challenge took shape during these five years: globalisation. This resulted in a series of acquisitions and important alliances:

with Spain: on 12 September 1990 under an agreement signed by Iveco and Ini (Instituto Nacional de Industria, or the National Institute of Industry, the Spanish state-owned financing company), the Group acquired 60% of Enasa, which has been manufacturing Pegaso industrial vehicles since 1947. Thus Spain became Iveco's fourth "domestic" market;

with England: in 1991 Iveco acquired Seddon Atkinson, a British company with a long tradition in special vehicles for the building sector and for waste collection;

with Australia: in 1992, Iveco bought out the main local manufacturer and founded Ital, first named Iveco International Trucks Australia and then, in 2001, Iveco Trucks Australia Limited, a company designed to play a very important role in the Pacific;

with other countries: the focus was on consolidating sales volumes in countries traditionally important to Iveco (such as those in Africa and South America), strengthening relations with industrial partners and starting a distribution presence in the countries of Eastern Europe and the Far East.

The Daily arrives in Beijing

17 August 1991. This was the day that the first TurboDaily assembly line was inaugurated at the Nanjing Motor Corporation in China. An important day, marking the beginning of an historic collaboration.
 
The arrangement, born of the "transfer of license and technical assistance" contract signed by the two companies, represented an important recognition for the TurboDaily, chosen from among the most qualified Western products. A unique opportunity for Iveco to gain a privileged position in Asia: both in China, a market with great potential, though traditionally "closed", and in all of Southeast Asia, a classic terrain for Japanese companies. This means that right after its founding in 1975, Iveco was already planning to conquer the Chinese market. Well before all the others.