A global vision with European roots, this is the new reality which
defines Iveco, formed through the fusion of five
pre-existing companies, each of which made its own important
contribution to the history of the commercial vehicle
sector in Europe starting from the late 19th century.
A NEW IDENTITY
The new brand is introduced and gains global visibility through a series of sporting sponsorships. The company restructures its organization and launches new innovative products such as the TurboStar.
PUSHING THE BOUNDARIES
Overseas expansion takes place thanks to the acquisition of the Astra company
from Piacenza, Italy. Continued market success also gives way to an important
new industrial project.
A NEW WAY OF THINKING
These five fundamental years see a strong push in global business strategy.
The customer is at the center of this strategy, which defines a dynamic new
approach to the company's activities.
Competition accelerates as the marketplace continues to globalize.
Iveco chooses to take the path of specialization. It expands its business in China
and launches a series of important products on the European market with new
engines and commercial, industrial and collective passenger vehicles.
THE NEW MILLENNIUM
The 21st century begins with many new developments. New products completely revolutionize the ranges: the new Daily, the Eurocargo, the Stralis, and the Trakker. Two new 100% Iveco brands are born: Irisbus and Iveco Motors. The Daily wins Van of the Year in 2000 and the Stralis wins Truck of the Year 2003.
Iveco's 30th anniversary marks further strengths in China; sponsorship of the All Blacks rugby team; the marketing of Euro 4 and Euro 5 vehicles; the launch of the new Stralis and the redesigned Trakker and Eurocargo, also in 4x4. The new Citelis and Magelys collective passenger vehicles from Irisbus, the EcoDaily and the Genlyon, wrap up the first decade of 2000.
The foundation of CNH Industrial as a global leader in the capital goods sector and the opening of Fiat Industrial Village (now CNH Industrial Village), the first multipurpose center of its kind for the Group's brands. The new Stralis Hi-Way has been named the "Truck of The Year 2013" and the New Daily the "International Van of the Year 2015".