PageTitleHtmlVision & Approach SubTitleHtmlIveco’s vision is to develop modes of transportation that reach a destination in the most efficient, ecological and safe way. TextCenterThe company places an emphasis on its innovation practices in order to continuously improve and enhance its technologies. Innovation follows the guiding principles of Sustainability and Customer Obsession. Sustainability focuses on the economic, social and environmental dimensions of a vehicle’s lifecycle as well as the company’s impact on the world around it. Customer Obsession is the approach adopted by Iveco in its research and development processes in order to develop what customers will require in the future from a vehicle. MoreContentHtmlThose two most important principles that drive each stage of Innovation development can be classified under the four following elements: • Energy efficiency, the most relevant item for the environment and for the customer • Liveability, related to the issue of high quality of life on board • Safety, for both drivers and those around them • Security, an important cost related issue. Provide solutions that protect vehicles and their contents These are the innovation guidelines of Iveco, where every project is inspired by these important principles, according to specific methodologies.