Press release

Iveco at Samoter 2011

Iveco has participated in the 28th edition of Samoter, the triennial international exhibition of earth moving, construction and building equipment, taking place at the Verona Fair from 2nd to 6th March 2011.

For the first time Fiat Industrial attended the Verona Fair with each of its three sector companies, Iveco, CNH and FPT Industrial featuring the brands: Iveco, Astra, Case, New Holland and  FPT Industrial. The synergy of the four brands the was also represented by a common concept project of the stands, that were all together on a total area of 4,800 square meters in hall 2. 
At Samoter, the star of the Iveco stand was the Trakker, the heavy construction sector vehicle, renowned for its high robustness, reliability, comfort and productivity, represented by different models: 6x4 tractor, 6x6 and 8x4 chassis cab. Also the Daily 4x4 off-road and the Eurocargo 4x4 were on display at the stand.
Besides Italian and European customers, also a large group of important customers coming from Africa and Middle East region have been invited by Iveco to the Samoter and visited with enthusiasm the Fiat Industrial stands, having also the opportunity to reach the out-door demo area (4000 square meters) to experience driving the Iveco demo vehicles on the off-road circuit.