6/25/2011 9:54 AM
Assen Moto GP - Iveco Title Sponsor of the Dutch race
Aware of the increasing popularity of Moto GP - Iveco has decided to strengthen its presence in the World Championship, linking its name to the Dutch race in Assen. On 25th June Iveco was actually the Title Sponsor of the race, that took place at the historic and prestigious Dutch circuit, now in its 81st season, called the IVECO TT Assen 2011.
Also a large group of important key-customers coming from North Africa took part at this event, on a 2-days full-immersion in the Moto GP world. They experienced the pit lane walk, the boxes and Yamaha garages visit, the qualifying practice and of course enjoyed the race.
At Assen, as in other circuits, the Iveco brand was prominently displayed, visible throughout the track. In particular, the ECODaily logo was present on two of the track’s curves, on the starting straight and on the bridge over the starting grid. Iveco's presence was also visible on the podium, and for the after-race interviews and awards. Moreover, in the area outside the circuit an exhibition dedicated to the Iveco range of vehicles has been set up.
This new sponsorship is, in fact, further testimony to the commitment of Iveco to this sport, that has already been expressed with the assumption of the role of Truck & Commercial Vehicle Supplier to the Moto GP and Official Sponsor of the Yamaha Factory Racing team of the defending champion Jorge Lorenzo.
The new initiative confirms Iveco's willingness to use the sport as the main vehicle for its brand promotion strategy, and to become more and more a point of reference in the Moto GP circus.