IVECO outlines its renewed Brand Ambition at IVECO Experience 2026, guiding its evolution as a premium partner and brought to life through the MY26 range
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Damascus, Syria, 6th July 2026
IVECO signed a strategic distribution agreement with Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding. The partnership marks an important milestone in supporting Syria's reconstruction and development efforts while strengthening IVECO's presence in the Syrian market.
Through its subsidiary, Grand Auto & Machinery Co. (GAMCO), Ghassan Aboud Automotive will deliver IVECO's sales, service, and aftersales operations across Syria. As the Group's specialist company for commercial vehicles, construction machinery, and industrial solutions, GAMCO will serve as the official distributor of IVECO commercial vehicles in the country.
The new partnership will see GAMCO introduce IVECO's comprehensive range of commercial vehicles to the Syrian market, delivering world-class transport solutions and leading aftersales services that strengthen key industries and create long-term value for customers across Syria.
The agreement establishes a long-term collaboration to support the evolving mobility needs of customers across Syria.
Maher Aboud, Group CEO at Ghassan Aboud Holding said: "We are delighted to partner with IVECO and add one of the world's leading commercial vehicle manufacturers to the growing GAMCO portfolio. This partnership reflects our commitment to supporting Syria's reconstruction by delivering world-class commercial vehicles and leading aftersales solutions that strengthen industries, improve operational efficiency, and create long-term value for our customers and partners. Together with IVECO, we look forward to delivering exceptional products and services that contribute to Syria's long-term development."
Shahram Falati, IVECO Country Manager for Africa & Middle East, said: "We are pleased to partner with Ghassan Aboud Automotive and GAMCO to bring IVECO's world-class commercial vehicles to Syria. By combining IVECO's global expertise with GAMCO's growing local capabilities and customer-focused approach, we aim to provide reliable, efficient, and sustainable transport solutions that enhance productivity, strengthen businesses, and contribute to Syria’s long-term economic recovery.”
IVECO signed a strategic distribution agreement with Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding. The partnership marks an important milestone in supporting Syria's reconstruction and development efforts while strengthening IVECO's presence in the Syrian market.
Through its subsidiary, Grand Auto & Machinery Co. (GAMCO), Ghassan Aboud Automotive will deliver IVECO's sales, service, and aftersales operations across Syria. As the Group's specialist company for commercial vehicles, construction machinery, and industrial solutions, GAMCO will serve as the official distributor of IVECO commercial vehicles in the country.
The new partnership will see GAMCO introduce IVECO's comprehensive range of commercial vehicles to the Syrian market, delivering world-class transport solutions and leading aftersales services that strengthen key industries and create long-term value for customers across Syria.
The agreement establishes a long-term collaboration to support the evolving mobility needs of customers across Syria.
Maher Aboud, Group CEO at Ghassan Aboud Holding said: "We are delighted to partner with IVECO and add one of the world's leading commercial vehicle manufacturers to the growing GAMCO portfolio. This partnership reflects our commitment to supporting Syria's reconstruction by delivering world-class commercial vehicles and leading aftersales solutions that strengthen industries, improve operational efficiency, and create long-term value for our customers and partners. Together with IVECO, we look forward to delivering exceptional products and services that contribute to Syria's long-term development."
Shahram Falati, IVECO Country Manager for Africa & Middle East, said: "We are pleased to partner with Ghassan Aboud Automotive and GAMCO to bring IVECO's world-class commercial vehicles to Syria. By combining IVECO's global expertise with GAMCO's growing local capabilities and customer-focused approach, we aim to provide reliable, efficient, and sustainable transport solutions that enhance productivity, strengthen businesses, and contribute to Syria’s long-term economic recovery.”