IVECO and Atlas Véhicules Industriels deliver 50 IVECO S-Way units to Abrar Industries Group, the flagship of the IVECO heavy-duty range for on-road missions.

Casablanca, 20^th April 2026

IVECO and Atlas Véhicules Industries Group delivered 50 units of IVECO S-Way, to Abrar Industries company at their facility in Casablanca. A delivery ceremony was held for this occasion.

The 50 units are all IVECO S-Way, model 480 equipped with hydraulic system and will join the Abrar Industries fleet for the mission heavy duty.

Abrar Industries Group is a leading industrial player in Morocco, active in construction, building materials production, and infrastructure development. Over the years, the company has established itself as a key contributor to the country’s industrial and economic growth, supporting major public and private sector projects. It is part of Abrar Invest, a Moroccan holding established in 2001 and active in construction, industry, and real estate sectors.

Bouzroud Abderrahmane, Deputy General Manager at Abrar Industries, commented: “IVECO is a trusted brand, known for its reliability and quality support. It provides professional service and attentive assistance to meet customer needs.”

Giovanni Coraggio, IVECO Business Manager for Morocco, added: “We are particularly proud to announce the conclusion of a highly significant strategic agreement with a major partner in Morocco, Abrar Industries, a renowned company leader in the public works, industry, and real estate. This transaction represents an important step forward in strengthening our presence in Morocco and confirms the competitiveness and reliability of our solutions in the industrial vehicle sector. This achievement is the result of close collaboration with the customer, aimed at addressing the specific operational and logistical needs of the territory and teamwork based on continuous commitment of all our company’s departments, as well as the strength of the relationships we have built over time with Abrar Industries and our local partner Atlas Véhicules Industriels. We look to the future with great confidence, with the goal of further consolidating our presence in the country and continuing to support the development of increasingly efficient, sustainable, and cuttingedge transport systems”.

IVECO S-Way the driver-centric heavy-duty truck
IVECO S-Way is the new on-road vehicle of the new IVECO Way range, the ideal business solution for the fleet owner, and the perfect travel companion for the driver. It further increases its fuel efficiency, which was already among the best, with a new engine line-up and next generation rear axle, advanced technologies tailored to the customers’ needs. It builds on the success this range has achieved since its European launch in 2019 and has proved extremely popular with drivers for its high levels of comfort. Customers appreciate the improvements in performance and in Total Cost of Ownership (TCO) that come with high reliability of new truck.
In the face of fierce competition, logistics operators need top-level uptime, efficiency and productivity from their fleets. The new IVECO S-Way perfectly meets this requirement, providing a complete package of features without equal, developed with focus on driver centricity. It is more than a product: it offers a business model that covers the vehicle’s entire life cycle and helps IVECO’s customers to meet their own customers’ requirements.

Designed to maximise fuel efficiency
In redesigning the cab from the ground up, IVECO has taken every opportunity to deliver cost savings and productivity gains to the benefit of the owner’s profitability. All the elements of the new design work together to achieve a superior aerodynamic performance and deliver fuel savings up to 4% on top of the outstanding fuel efficiency that is the hallmark of this product family.
Every detail of the cab exterior has been studied with care to minimise air resistance.
The new roof is perfectly integrated into the front end of the vehicle, presenting a flat surface that minimises drag. Even the retractable front step that provides easy access to the windshield completely disappears when not in use. The front grille with high radius corners and side fins, the integrated headlights, the new bumpers design with integrated deflectors, together with the new design of the wheel arches, create flowing lines that optimise air flow – and make a statement with a distinctive style.
The vehicle’s aerodynamic performance is further enhanced by additional features that reduce drag by closing gaps. They include the optimised aerodynamic kit with rubber extensions to close up the space between tractor and semitrailer.
The new design of the door, which extends all the way down to the second step, creates a smooth surface on the sides of the cab, reducing turbulence at cruising speed.

A new cab designed around the driver to provide superior driving comfort on board
The IVECO S-Way carries over all the advances introduced in the previous generations and adds a new cab entirely redesigned around the driver to provide the ultimate driving environment with outstanding ergonomics and controls layout.
The ergonomic layout of the controls ensures all the key functions are within easy reach of the driver. The multifunctional steering wheel, with 22 switches, puts all the necessary functions at the driver’s fingertips. This set-up eliminates distractions for the driver who can operate without ever needing to move his hands from the steering wheel. The dashboard and central stack have been redesigned to improve operating comfort and efficiency with a new layout and greatly increased functionalities. The new Start/Stop engine button and the slot for the electronic key with integrated remote control are conveniently placed on the dashboard near the DNR area.
The redesigned roof, lower tunnel and shaped upper shelf provide a comfortable standing height of 2.15 metres in the centre of the cabin, while the upper longitudinal usable space is 35 cm wider than in the previous model, providing easier access to the upper bed and compartments.
The night area combines functionality and comfort with its new symmetrical layout and well-placed storage, USB connections and controls.
The air conditioning system, and integrated parking cooler and heater systems ensure an ideal internal climate within the cab in all weather conditions, when driving or during stops.

Designed for driver safety
The IVECO S-Way has been developed with a strong focus on the driver, and the new cab has been redesigned and reinforced to ensure high levels of passive safety, with mechanical resistance compliant with ECE R29.03 cab crash standards.
The new design also provides much improved direct visibility for the driver with the one-piece side windows and rearview mirrors. The IVECO S-Way also offers full LED lights, which have a much sharper beam that carries further, improving visibility and obstacle perception by 15%, further enhancing safety in low-light conditions. In addition, the IVECO S-Way features a complete array of Advanced Driver Assistance Systems to help the driver operate the vehicle efficiently and safely while reducing fatigue on the road. The cab also addresses security when the vehicle is parked with the new design of the door which now extends all the WAY down, leaving only the bottom step exposed, and includes an additional mechanical door lock inside the cab.

A renewed line-up for high business productivity and TCO performer
The new engine line-up meets Euro III/ V emissions standards. The Cursor 9 and 13 engines provide a wide range of power ratings starting from 360 hp to 560/570 hp. The engine efficiency has been improved with introduction of Common Rail injection system.
The 9 and 13-litre engines have been coupled with new, high-efficiency Hi-Tronix 12 speeds automated gearbox which enables substantial improvement in electronic clutch control, resulting in greater efficiency, enhanced durability and better performances.
Additional features contribute to the IVECO S-Way’s fuel economy. They include the new Ecoroll function which automatically disengages driveline in smooth slope to exploit vehicle inertia, Ecoswitch which optimizes engine power/torque output according to vehicle load and mission, and Tyre Pressure Monitoring system to keep under control the pressure of each tyre for increased safety and fuel efficiency.