For the next two years, the Group will be the Official Global Sponsor, with the Iveco brand, the Italian Rugby Federation and the National Team.
This sponsorship confirms the Fiat Group's strategy to link its name to sports reality of absolute excellence, which offer the opportunity to promote and strengthen the identity of their brands internationally.
In keeping with the vocation and the characteristics of the individual brands, Fiat has chosen to use the Iveco brand for communication activities and related initiative.
The partnership officially debuted Sunday, February 10 in Rome, during the match between Italy and England valid for the 6 Nations Tournament. - See more at: http://www.iveco.com/southafrica/press-room/kit/Pages/Ivecoitalianrugbyfederation.aspx#sthash.jNCGspMM.dpuf