Iveco running with the Australian MotoGP 2010
Following the success of last year, Iveco is once again present as official sponsor of the MotoGP at Phillip Island, Australia that will take place next weekend, which will take the name, “Iveco Australian Motorcycle Grand Prix 2010”.
Thanks to this sponsorship agreement, the Iveco brand will be visible throughout the spectacular Phillip Island race circuit in the region of Victoria, characterised by a succession of high speed corners and wide-ranging and various stretches near to the very suggestive seascapes. The event will provide the occasion to put some of the models produced by Iveco in Australia on display. In particular, the Power Star, Iveco’s specialist long distance transport truck, produced in the Dandenong factory, that combines the aggressive “bonneted truck” American style with European levels of comfort and technology, will make a lap of the race circuit following the riders’ parade on race day.
The Iveco Australian Moto GP, besides being an opportunity to make the Iveco brand known, through television, around the world, is a valuable opportunity for motor sports fans who will follow what promises to be one of the most splendid and exciting races of the championship, especially for the Fiat Yamaha Team . The race at Phillip Island will be an occasion to celebrate the triumph of the new world champion, Jorge Lorenzo, and his team-mate, Valentino Rossi, who has just reached the 46th victory on the Yamaha M1. A big party also for Iveco, which, in addition to linking its name to this race and, as Official Truck & CV Supplier, including all the MotoGP championship, an official sponsor of Fiat Yamaha Team in which the two pilots serve.
Iveco’s involvement with the world of the MotoGP is born of the company’s communication strategy, in close harmony with its strong international identity and ongoing search for initiatives that reflect the great energy and vitality of the company, is always more oriented to the world of sport. In addition, the Moto GP, as in Formula 1 in the automotive field, is the ultimate expression of technological innovation applied to the world of sport. The same innovation philosophy espoused by Iveco in the design and manufacture of its products and services offered to customers.
Furthermore, the current development of this partnership is further proof of the will by Iveco to associate its name with outstanding partners in international sport. The important link with the world of rugby with the All Blacks and the role of official Supplier to the Ferrari racing team, the two most popular teams in their respective fields in the world, represents unequivocally this desire. This new way of communicating, supporting its image with characters and events of the highest sporting level.
"Apart from being close to the sport that represents for us an important guideline of our business strategy - says Giorgio Gallia, Iveco Vice President and Chief Executive Officer of Iveco Trucks Australia - this partnership is further evidence of the link that Iveco, which boasts a historical presence in Australia, with the local economy and the people of Victoria, as well as with its dealers and customers in the region”.