Iveco is Trucks & Commercial Vehicles Supplier to MotoGP
Iveco has decided to strengthen its presence in the motorcycle racing circuits around the world by becoming Supplier of MotoGP, the thrilling World Championship that attracts the attention of more and more fans of the sport. Under the two-year agreement with Dorna Sports, the company that runs the MotoGP on behalf of the International Motorcycling Federation, Iveco will provide 15 Stralis tractors and 4 ECODaily vans.
And so Iveco will move the world of MotoGP, transporting materials, equipment and personnel along the route connecting the circuits in which the 18 races will be contested taking place in as many as 14 countries. This is a sport that has progressively increased in popularity at the international level, since televised races were broadcast. In fact, last year’s races were broadcast in 207 countries on 5 continents, with an average audience of 28 million people for each competition.
Moreover, thanks to this sponsorship agreement, the Iveco brand will be prominent in many of the racing circuits but in particular, it will feature in Australia’s Phillip Island circuit, where, as last season, it will be the “title sponsor” of the race that will be known as the "Iveco Australian Motorcycle Grand Prix 2010".
Beyond our proximity to the world of sport that represents an important guideline of our business strategy - said Franco Miniero, Senior Vice President, Iveco Sales & Marketing – that this initiative is a great opportunity for us to increase our visibility worldwide and to pass on to our customers, the positive energy associated with this sport which is a symbol of great cutting-edge technology but also of strong emotions."
Iveco's commitment to the international motorcycling is further represented by the role of Official Sponsor of the Fiat Yamaha Team, which brings the company name to that of the nine times World Champion Valentino Rossi and his team-mate Jorge Lorenzo.
Iveco's involvement with the world of MotoGP is part of the broader communications strategy of the company that, in line with its strong international identity and the continuous research for initiatives that are expressions of its great vitality and energy, it is always orientated to the world of sport. Furthermore, MotorGP, like formula 1 in the automotive world, is the height of technological innovation applied to the world of sport. The same philosophy of innovation that inspires Iveco in the planning and realisation of its products and services offered to its customers.
The current development of this partnership is further evidence of Iveco’s will to associate its name with partners excelling in international sport. The important links with the All Blacks, New Zealand’s national rugby team, and as official supplier to the Scuderia Ferrari, the two most popular teams in the world in their respective field, unequivocally demonstrate this fact.
This new way of communicating, aligning its image with top level personalities and events in the world of sport, plays on the emotions and passions that revolve within this world and that inevitably brings with it a huge media impact at an international level.
Iveco designs, manufactures, and markets a broad range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses and coaches as well as special vehicles for applications such as fire fighting, off-road missions, defence and civil protection.
Iveco employs almost 25,000 people and runs 24 production units in 11 Countries in the world using excellent technologies developed in 6 research centres. Besides Europe, the company operates in China, Russia, Australia and Latin America. With around 5,000 sales and service outlets in over 160 Countries guarantee technical support wherever in the world an Iveco vehicle is at work.
Torino, 7th April 2010