The values of Massif
Massif was created from sharing the same values that made the All Blacks the most famous rugby team in the world, following in the tyre tracks of the new Stralis, Trakker and Daily 4x4 models.
In addition to the four Iveco values – Commitment, Reliability, Performance, and Team Spirit – Massif also inherits the Stralis’s product value, Power, reaffirming one of the strong points that distinguish the excellence of Iveco’s engineering solutions.
For Massif, power means offering the latest generation 3-litre EGR engine with a rated power of 146 Cv and a maximum torque of 350 Nm. An efficient, reliable engine with optimized power and torque delivery over a wide range of engine speeds to ensure maximum power availability even in arduous conditions. Also available is the 176 CV version with Variable Geometry Turbocharger, developing 400 Nm of torque, recognised to be the best engine in its class.
Massif Commitment is the sense of responsibility towards the customer’s business but without forgetting the comfort and safety of the people who spend most of their time in the actual vehicle. The close family relationship between Massif and the other vehicles in the Iveco range is clearly evident: highly ergonomic cabins and enhanced driver comfort that is comparable to road vehicles. But Massif customers are also offered a unique design, because respecting the driver also means offering them an aesthetically pleasing vehicle.
For Massif, Reliability means keeping promises: product reliability, durability and high safety standards in every situation. Reliability for Massif also means flexibility for body builder intervention supported by a wide range of transmission and transfer box PTOs, easily accessible electric connections for bodywork, and more besides.
For Massif, Performance is supporting the customer’s business value. It means raising productivity and reducing running costs. Massif’s assets are optimised bodybuilder intervention, servicing downtime, and consumption. Periodic maintenance time is minimised so that the vehicle spends as little time as possible in the workshop. And an always-present, vital consideration is fuel cost: Massif’s Euro 4 engine returns excellent fuel consumption.
Team Spirit means working alongside the customer for the entire lifetime of the vehicle: during product development, through the work of Iveco’s specialist engineers and R&D centres that involve the customer right from the design stage; during the purchase, with the support of professional dealers and financing solutions to meet all company needs; during the vehicle operation, through a 24/7 call centre and an efficient and wide-reaching service network (more than 3,000 service points in over 100 countries).