The values of the new Stralis
The new Stralis was created sharing the same values of the most famous rugby team in the world: same way of being, same style in facing and winning challenges.
In addition to the four company values – Commitment, Reliability, Performance, Team Spirit – Stralis has defined a product value, Power, to reaffirm one of the strong points which distinguish the excellence of Iveco engineering solutions.
For Stralis, Power means offering the extremely modern Cursor Euro5 SCR engines with pump-injectors and variable-geometry turbine, capacity from 8 to 13 litres, power from 310 to 560 HP and maximum torque from 1,300 to 2,500 Nm. Efficient, ecological engines, essentially reliable, with power and torque delivery optimized according to commercial use speeds to keep consumption low.
Stralis Commitment is the sense of responsibility for the customer’s business without forgetting the comfort and safety of who spends most of his/her time on a truck. With great determination, Iveco works to offer the customers highly ergonomic cabins, top level travelling standards and an ideal experience of life onboard. But Stralis customers are also offered a unique design, because respecting who drives also means to offer him/her a truck which is nice to be seen.
For Stralis it means keeping promises: products reliability, life and high safety standards in every situation. The disc braking system with EBS and ESP ensures minimum stop distances in any load and road conditions. The decompression engine brake - Iveco Turbo Brake - and the Intarder increase the driveline operating life, and allow reaching high commercial speeds safely. The generous torque (starting from 1,000 revolutions for a wide range of rpm) makes the engine work in ideal conditions, thus increasing reliability and durability.
Stralis Performance is expressed only supporting the customer’s business value. It means raising productivity and reducing running costs. Stralis assets are consumption, maintenance and downtime. The cost/efficiency ratio is ensured by a range including more than 500 versions and thousands of possible alternatives, all easy to fit, in order to meet the needs specific to each mission – tractors and cabin trucks with 4x2, 6x2 and 6x4 setting, and specific models for “heavy-duty” missions.
It means working alongside the customer for the whole vehicle life: during the product development, through the work of 2,500 skilled designers and 15 R&D centres which involve the Customer in the design stage; during the purchase, with the support of skilled dealers and loan solutions to meet all company needs; during the vehicle operation, through the daily work of a 24/7 call centre and an efficient and widespread service network (more than 3,000 service points in over 100 countries).
The Stralis range, presented in 2002, was immediately very successful in terms of sales and reviews by specialised magazines, up to the point that it was awarded the title of “Truck of the Year 2003” for Stralis AS.