New commercial approval has arrived for the Stralis, the flagship truck from Iveco’s heavy-duty range. This is further proof that the investment in brand image, combined with work carried out to upgrade an already sound product, is bearing fruit.
The Stralis has received recognition in the “Innovation” category of the Spanish “Europa del Transporte 2007” awards. The prize was presented to Iveco in the last few days in acknowledgement of the characteristics of its product. Determining factors in the attribution of the prize were the enlargement of interior space as well as the new ergonomics and comfort levels in the cabin.
The prize is awarded each year by a jury composed of members of the Spanish Goods Transport Confederation (Confederación Española de Transportes de Mercancías, CETM), in association with the prestigious magazine Transporte Profesional. It is given to people, manufacturers and institutions deemed to have contributed to the development of the transport industry.
The label of “innovative” was also bestowed on the Stralis for its role last spring in the largest communications campaign ever undertaken by Iveco when it took on sponsorship of the New Zealand national rugby team, the All Blacks.
It is precisely this campaign that lies at the heart of the decision to assign yet another award to Iveco: the prestigious “World-beater prize for best motoring commercial” for the “Iveco & All Blacks. Built the same way” advertisement. The prize was presented during the third edition of the “World-beater prize” at the end of the XVII National Congress of the Spanish Association of Car Dealers (Federación de Asociaciones de Concesionarios de Automoción, FACONAUTO).
The appreciation of Spanish critics is to be added to that obtained by Iveco's heavy-duty range on the European market. Sales of the new Stralis and the new Trakker have totalled 28,000 and 7,000 units each since being launched in the first and second quarter of 2007 respectively.