Iveco adopts a three-pronged commercial strategy:
first of all, the
approach to the customer, which is calibrated to understanding of his needs, then the
product range, which combines the most suitable package of
products and
services (financial and technical) for his business, and finally, the definition of a comprehensive, exhaustive
transport solution, designed to accompany and meet the customer’s professional requirements during the entire life cycle of the product purchased, and to ensure that he returns to Iveco to buy another vehicle.
Like any company, Iveco acquires the financial resources it needs for its activities from the sale of products (trucks, buses, special vehicles, engines), but also of services (the supply of parts, maintenance, purchase financing).
It offers products and services in response to a clear demand on the part of the customer: whoever buys a product that is necessary for his work also needs a high level of assistance, and of technological and often financial support.
In other words, to sell well it is important not only to produce with high quality and competitive costs but also (and we could say above all) to listen to the customers’ needs, because he is the company’s real “intangible asset”.
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PURPOSE | To transform the supply of products (vehicles and assemblies) and services into orders from end customers and O.E.M., guaranteeing support and assistance throughout the product’s life cycle. |
PERIMETER | From the definition of the product range to the sale of products and provision of services. |
INPUT | Product range:
National and international legislation
Commercial agreements with the customer to define the means of transport and delivery that are established in the Sale contract (see
Materials delivery procedures). |
OUTPUT | - Sale orders for:
- Provision of services:
- National and international legislation
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