Iveco and Astra joined forces with their new distribution partner FAMCO, to host three well-attended events in Saudi Arabia, which attracted more than 650 industry professionals from across the country, representing governmental entities, construction businesses, quarries, transport operators and other operations interested in the brand’s latest generation of vehicles.
The two brands presented their full ranges, from light to extra heavy, to industry professionals and decision makers attending the three regional launches organized by FAMCO in Saudi Arabia’s three main regions, Dammam (20th April), Riyadh (25 April) and Jeddah (2nd May). These events mark the effective start-up of the partnership signed with FAMCO in 2013.
