CD Bramall Truck North West, part of Pendragon plc, has opened the doors on a brand new van and truck dealership in Liverpool, supplying a full sales and aftersales service for the complete Iveco commercial vehicle range.
Iveco’s appointment of CD Bramall as a main distributor in Liverpool follows the company’s successful operation as Iveco’s representatives in Bedford, Leicester, Loughborough, Manchester and Risley.
It marks an important new growth opportunity for CD Bramall Truck which has fielded a mobile Iveco sales team in the area for three years, but without a dedicated local aftersales service representation.
The new CD Bramall Truck site, covering an area of 1 ¼ acres, is located at Bridle Road, Bootle and is a satellite of the company’s operation at Risley. It boasts a state-of-the-art multi-bay workshop for servicing and repair, as well as an extensive parts and accessories department for Iveco and other makes. It will also offer Class 7 MOTs, tachograph calibration, brake testing facilities and 24 hour roadside assistance.
The service and parts departments will be open from 6am to 10pm Monday to Friday and 6am to 1pm on Saturday’s and is contactable on Tel: 0151 522 2570.
Ron Jones, Dealer Principal at the new CD Bramall Truck site in Liverpool, says: “We are investing over £1.5m in establishing this new operation to ensure we hit the ground running and meet the stringent quality levels demanded by Iveco for our customers. This is the start of an important new era for both CD Bramall Truck and Iveco in the Liverpool region, and over the period of the next 24 months will hopefully see between 16 and 18 new jobs brought to the area."
Adam Harris, Business Development Manager at Iveco, adds: "A significant amount of planning and preparation has gone into locating and equipping an appropriate site in Liverpool, and we have confidence with CD Bramall Truck as a partner to provide a professional service for Iveco and its customers across Merseyside."
The full line-up of commercial vehicles available from the new dealership will range from the 3.2 tonne Daily panel van through to the flagship 44 tonne Stralis tractor unit, winner of the prestigious International Truck of the Year 2003 award. It will also include a full range of Eurocargo rigids between 7.5 and 26 tonnes, multi-axle Trakker construction vehicles as well as the Irisbus Daily minibus range.